Task: Give college students a compelling reason to choose Command Strips.
Insight: Hookup culture is rampant, relatable, and funny among college students but often comes with insecurities, overpromises, and low expectations.
Idea: Command Strips are secure, unlike other college relationships.
Created by Kaitlyn Winchester, Jackson Kronland, and Emma Wilder
Our witty ads hook college students and make them finish the story themselves. We’re talking about Command Strips; get your head out of the gutter.
Many college campuses have public bus systems with thousands of student riders per day.
At the Sex, Drugs, and Rock & Roll event at Indiana University, or similar events across college campuses, Command Strips show students that when it comes to hanging up their stuff, they’re safe and secure. We turned the familiar look of a condom package into a playful, unexpected giveaway: individually packaged Command Strips designed to look like condom wrappers.
Quick, punchy jokes to hit college students quickly as they drive, walk, or take the bus to campus.