Task: Give college students a compelling reason to choose The Thirteenth Hour over other haunted houses and fall activities.
Insight: The experience stays with guests after they leave, making ordinary sounds, shadows, and spaces feel different afterward.
Idea: The Thirteenth Hour gives college students an immersive thrill that turns the ordinary terrifying after they leave.
Created by Marissa Finney, Zachary Thompson, and Emma Wilder
Feel the paranoia as you read through our full spreads featured in magazines you would least expect to find fear.
Our OOH ads reach unconventional mediums like bathroom stalls, school mirrors, dark alleys and abandoned bus stops. No matter where you go, The Thirteenth Hour will find you.
Using target demographic data, we place business cards featuring an ominous phone number in college students’ dorms and apartments. When they text the number, they’ll wish they hadn’t.
Imagine you’re listening to your favorite station or podcast on your drive home, and all you hear is screaming. Breaking barriers and reaching people where they think they’re safe.