AKKO is a device insurance company offering affordable protection from damage, loss, and theft. Our goal was to remind consumers, “Your phone isn't a possession; it's an extension of yourself.” To do this, we showed people disconnected because something happened to their device that helps them stay connected. We created three traditional, social, OOH, and a non-traditional activation.

Created by Jackson Kronland, Erin Cosgrove, and Emma Wilder