AKKO Creative Campaign: Don’t lose yourself
AKKO is a device insurance company offering affordable protection from damage, loss, and theft. Our goal was to remind consumers, “Your phone isn't a possession; it's an extension of yourself.” To do this, we showed people disconnected because something happened to their device that helps them stay connected. We created three traditional, social, OOH, and a non-traditional activation.
Interactive ads are posted in cities where people can walk past, and the camera can see if a device is present.
Instagram Video Ad Storyboard:
An employee is enjoying his morning coffee, until one wrong move occurs, and it spills all over his computer.
The computer has been damaged, with no hope of turning on.
OOH execution featured at an airport
During the meeting, his coworkers actively have their laptops open with their new client. He sits there empty-handed. This represents that one's device is more than a tool. It's their connection to success.
Created by Jackson Kronland, Erin Cosgrove, and Emma Wilder