Thermacell Creative Campaign: Don’t Overthink
Thermacell makes the world’s leading spatial mosquito repellent and targeted tick control solutions. They have an ever-expanding product line for both adventure and home use.
Our idea: Mosquitoes are annoying, and oftentimes, people overcomplicate solutions to annoying problems. Poking fun at that, and showcasing how easy Thermacell is to use, we’ve come up with ridiculous, complicated “solutions” to mosquitoes, then offered the alternative: Don’t Overthink.
Social Media Ad Storyboard:
A man is trying to find ways to clear his backyard of mosquitoes.
He gets really excited as the experiment begins to fill the air. thinking he came up with a new alternative.
His idea failed, and his backyard is filled with more mosquitoes than before.
Non-traditional execution:
Because it can be hard for brands to become known, we wanted Thermacell to pair with influencers with large followings to show how easy and convenient Thermacell is. Thermacell should send funny mosquito “solution” kits to influencers with large followings. These influencers will try the solution kit, fail, and then share information about Thermacell. An influencer who would be a good fit for this is Zach King. He has 84.4 million followers on TikTok, and he is known for visual tricks with a very creative setup, so he would make this fake solution look real.
OOH Execution
Created by Jackson Kronland, Erin Cosgrove, and Emma Wilder
